The Festival
The Sauerkraut Festival is an annual festival in Waynesville, Ohio held in October since 1970. It brings together over 300,000 visitors of all ages to taste a variety of sauerkraut-infused foods, support local businesses, and enjoy live entertainment. The new visual identity does blank blank blank for it.
Visual Identity
YEAR
2023
Opportunity Assesment
The current logo does not capture the rich history and tradition of the festival. Creating a new brand identity will create recognition, coherence, and reflect the essence of the festival.
Mood Board
Development
Redesigned Brand Identity
Merch
Handout
Animation